WHAT WAS THE GOAL of the project?
Chiara is a beauty strategist working under SIMPLYPUT Creative, where she helps brands turn strategy, training, and insights into something that actually works in real life and in-store. She came to me because her previous website didn’t reflect that — it wasn’t clear what she does, who she works with, or why her work is different.
So we rebuilt the whole structure around clarity — refining her positioning, simplifying how her services are presented, and designing a portfolio that shows the depth of her work across retail education, product thinking, and insights. The goal was to make everything immediately understandable and aligned with her level of expertise, while keeping the design clean, editorial, and conversion-focused.
Web Design
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